What’s the first thing you do when you start your day? We don’t know about you, but a lot of us check our phones. How many likes did my post get while I was asleep? What are my friends up to today? How about a few funny TikTok videos before I start my morning routine?
At this point, it’s safe to say that social media plays a massive role in our daily lives. It’s how we connect with our loved ones, get our news, or even just kill time. If something isn’t trending on social media, then is it really happening? All jokes aside, you probably know that social media’s impact reaches new heights, and now, it’s safe to say that it could even affect cryptocurrency prices.
It started from the forums that discussed cryptocurrency’s humble beginnings. Now, it makes headlines on our favorite social media apps. With popular cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH) reaching all-time highs on a regular basis, it isn’t at all hard to believe that these digital currencies are trending.
In any event, high-profile celebrities and Twitter accounts sowing FOMO (fear of missing out) are likely here to stay.
The power of social media in the crypto market is testament to the general lack of regulation and maturity, and the inherent liquidity of 24/7, permissionless assets. For example, non-fungible tokens in their current form are essentially “tradable culture” with features (bespoke assets, thin liquidity , anonymous participants) that make prices easy to manipulate through bogus “wash” trades. Therefore, when a star like pro basketball’s Steph Curry purchased an NFT from the popular Bored Ape Yacht Club collection, the average sales price for this line of virtual tchotchkes nearly doubled in the following months.
We dive into how Tesla’s CEO has swayed the prices of DOGE and BTC during 2021.On Feb. 4 he sent a string of tweets professing his love for DOGE, sending the price flying nearly 10% within the hour and over 50% within a day.“You can now buy a Tesla with bitcoin”: One of the largest companies in the world accepting BTC as payment helped push the asset to new highs; BTC would reach nearly $65,000 within a month of the tweet.On Dec. 14, Musk announced Tesla would trial run accepting DOGE for merchandise and the price subsequently jumped 43% over the next two hours.
Musk eventually found himself within the bitcoin conversation and Tesla played a vital role in price action throughout the spring. Disclosing Tesla’s purchase of BTC, accepting BTC as payment, eventually selling a portion of the BTC holdings and canceling BTC as a payment method all had significant effects on the market, amplifying crypto assets’ already considerable volatility.
On Feb. 8, Tesla announced its purchase of $1.5 billion in BTC and the price skyrocketed 19.5% from $38,850 to $46,400 within the day. The amount of BTC bought by Tesla and used to purchase its vehicles was relatively small compared to daily trading volume on the nearly $1 trillion asset, yet it controlled the narrative in the market for months. On May 12, an “Elon effect” of a different sort took place when the CEO announced Tesla would no longer accept BTC as payment. While the market had already fallen hard off of its highs in the months before, this tweet put the nail in the coffin, sending the price of BTC from $56,800 to $49,500.
However, Musk’s impact on prices diminished over the course of the year. Has the market grown stronger or are participants simply sick of hearing from him? Perhaps the billionaire wore out his welcome or perhaps the market became more rational. BTC was able to withstand a three-month bear market over the summer and retake April’s highs this fall without the constant help from Musk. DOGE had fallen from its glory and “the dogefather’s” latest dogecoin-themed tweets struggled to excite the market.
The market will likely continue to mature with further regulation and innovation. If so, celebrity influence will continue to diminish as it seemingly has for Musk. While crypto natives are still very fond of the occasional meme coin , blockchain technology has showcased its potential and attracted real investors and billions of dollars in institutional capital.
The depths of crypto will likely remain the Wild West, but hopefully we have seen the worst of it.
